Martyn Coupland

He/Him · Hull, England · [email protected]

Energetic and passionate technology leader with proven experience in building teams and SaaS products from scratch. Dedicated community builder and leader as a Microsoft MVP and Microsoft Certified Trainer.


Head of DevOps


Responsible for the building of an enterprise Cloud Management Portal to provide cost management, sustainability insights, and more to Transparity customers.

March 2021 - Present

Principal Solutions Architect


Developing and delivering DevOps and cloud native professional services offerings for clients in the United States. I work closely with the sales team during the pre-sales cycle for the positioning of these services and work through to execution.

June 2020 - March 2021

DevOps Technical Lead

Virgin Atlantic

Work with internal development teams and operations teams to progress the DevOps adoption within Virgin Atlantic. I am also responsible for technical leadership of the Microsoft Azure platform, working closely with the architecture team defining blueprints and standards. I work to innovate what we do to make our customers experience with Virgin Atlantic a better and safer one.

September 2019 - June 2020

Director of Product Engineering


Managing a global team of engineers responsible for the engineering of managed services on Microsoft Azure. The team is also responsible for the end to end ownership of all facets of the managed service, this includes design authority, standards, build automation, testing, monitoring, incident management, and continuous improvement.

The team is also responsible for the engineering and development of our cloud management platform; Hyper Cloud Platform, which provides cost governance, insights, operational automation and platform automation.

August 2016 - September 2019


DevOps Adoption Strategies: Principles, Processes, Tools, and Trends

Packt Publishing
July 2021

Microsoft System Center Configuration Manager Advanced Deployments

Packt Publishing

Packt Publishing

September 2014


Wendy Ng

DevSecOps Community

I had the pleasure of being in panels moderated by Martyn on at least four occasions and counting. Martyn's hands-on expertise as well as management in DevOps / DevSecOps shines through every conference panel he moderates. He is also well-versed in putting panelists at easy, allowing them to share engaging and informative market intelligence with the audience. A leader as well as a team player, Martyn would be an asset to any organisation and I'd be delighted to have him in my team should the opportunity arise in the future.

Nic Whittaker

Virgin Atlantic

Martyn is a rare breed.

He has a deep, hands on technical skill set across Microsoft technologies but is acutely aware of (and primarily focused on) the need to influence culture first in order to drive outcomes through the practical application of DevOps.

I was lucky enough to come across Martyn at a time when we were struggling to find real technical thought leaders - and - thank goodness we were able to persuade him to join us, where his impact was immediate and significant. Martyn has been a bridge between our Change, Ops and our infrastructure teams, fostering technical acuity whilst rolling up his sleeves and providing coaching support.

The only reason i'm not working with Martyn today is Covid and i would not hesitate to work with him again in the future. I recommend him wholeheartedly.


  • Leadership
  • Strategy
  • Product development
  • Product management
  • Cloud-native engineering
  • Twelve factor application methodology
  • Agile
  • DevOps, DevSecOps
  • Microsoft Azure
  • Microsoft SQL
  • MongoDB
  • MySQL
  • .NET
  • Angular
  • HTML, CSS, JavaScript
  • NodeJS


Apart from my day job, Martyn is an active member of the technical community, attending and speaking at several user groups and conferences each year. I provide mentoring to a number of people on a variety of subjects from leadership to DevOps practices.

Outside of work, I am a keen photographer and qualified cricket umpire. I also spend some of my spare time helping people with their side projects.

Awards & Certifications

  • Microsoft Most Valuable Professional - Azure
  • Microsoft Certified Trainer
  • Microsoft Certified Azure Administrator
  • Microsoft Certified Azure Developer
  • Microsoft Certified DevOps Engineer Expert